Alex Proba Brings Nature Contained in the Dwelling within the Newest Samsung Bespoke Fridge Collaboration – Samsung International Newsroom

Samsung Electronics’ Bespoke line of residence home equipment gives merchandise that mirror the evolving way of life of shoppers worldwide, marrying Samsung’s superior applied sciences with customizable aesthetics. Ingrained into the design precept of Bespoke is the inventive exploration of latest concepts that encourage pleasure and innovation, which is why Samsung is frequently partnering with artists to supply contemporary new ideas that encourage self-expression and on a regular basis creativity with Bespoke merchandise.


This yr, Samsung has added limited-edition panel artwork in collaboration with artist Alex Proba to its assortment of unique Bespoke designs. The panels are on show at Samsung 837 in New York and the flagship Samsung Electronics retailer in Seoul, and restricted editions can be found for buy within the U.S.



Including New Dimensions to the Bespoke Expertise

By previous collaborations with artists Thibaud Hérem, Andy Rementer and Danish way of life model HAY, Samsung’s Bespoke home equipment had been reworked into assertion items as these artists explored the boundaries of Bespoke’s customizability. French illustrator Hérem took inspiration from European structure, whereas U.S. pop artist Rementer highlighted variety with colourful portraits of communities, and HAY developed custom-blends of colours impressed by pure meals components.


“Our Bespoke collaborations function a gateway for exploring aspirational design, remodeling normal residence home equipment into artwork,” stated MH Bu, Head of Design Workforce, Digital Home equipment, Samsung Electronics. “It’s all the time thrilling partnering with artists to see what their creativity will deliver to the Bespoke line and the way it can reimagine residence designs all over the world.”




Discovering Inspiration in On a regular basis Moments

Proba is the founding father of Brooklyn and Portland-based design studio StudioPROBA. She describes the inspiration for her artwork as coming from shapes and colours that evoke optimistic recollections and happiness. The artist has labored with a whole bunch of world manufacturers on a number of artwork items together with graphic, environmental and furnishings design, in addition to art work.


Proba’s partnership with Samsung started when she was invited to design a room in Samsung’s product expertise house, Samsung 837. Situated in New York’s iconic Meatpacking district, Samsung 837 is a showroom the place guests can get pleasure from interactive experiences together with digital actuality exhibitions, music performances and design installations such because the Bespoke My Dwelling levels the place Proba’s tasks had been first displayed.


Divided into three preparations Kitchen, Lounge and Studio the areas are designed by native artists reflecting their stylistic visions. Ceramics artist, Aliza Simons of Brooklyn primarily based Henry Avenue Studio, designed the kitchen with earthy tones integrating varied ceramics. Furnishings designer, Stephen Burks organized the lounge house creating a comfortable and stress-free vibe by combining his distinctive type with Bespoke’s customizable designs. And Proba designed The Studio to mirror her personal décor melding joyful colours and summary shapes, and even together with a few of her private belongings into the show.






Bringing Nature Inside by way of a New Medium

Because of this newest collaboration venture, Proba’s unique designs for the Bespoke 4-Door Flex fridge are actually accessible for client properties. “My work explores pleasure and happiness utilizing colourful patterns and shapes impressed by nature,” stated Proba. “Designing for Samsung’s Bespoke fridge was a brand new journey for me, and a means for my artwork to transcend conventional mediums bringing vibrant shade with summary patterns to surprising locations.”



By their partnership with Proba, Samsung is providing shoppers an unique motif impressed by the fantastic thing about the world exterior. To study extra about Proba’s Bespoke 4-Door Flex fridges and to make reservations, observe this hyperlink.


▲ Alex Proba installations at Digital Plaza



An All-New Approach To Add Shade to Your Kitchen

Proba’s limited-edition designs come as Samsung is providing its first Bespoke French Door fridges to the worldwide market. Obtainable in a 3-door and 4-door configuration together with the Household Hub™ choices for each these new fridges supply the newest in house saving and cooling applied sciences in a uniquely Bespoke package deal.


As sensible as they’re stunning, superior options within the Bespoke French Door fridges permit for optimum meals storage that retains meals contemporary longer by adjusting temperature and humidity. Chilled, filtered water is all the time prepared within the built-in pitcher with taste infusion choices, and ice is shortly made in each cubes and ice bites to clean up drinks.


The Bespoke French Door fridges will likely be accessible beginning March in two supplies, glass and metal, with a large spectrum of colours to match. Glass choices embrace putting shades like Clementine, Dawn Yellow, Pink, Morning Blue, Charcoal, Grey and White, whereas metal choices embrace timeless classics resembling Emerald Inexperienced, Navy, Tuscan, Matte Black and Stainless.1 Try the total vary of Bespoke fridge choices at, and keep tuned to Samsung Newsroom for the newest information about all issues Bespoke.



1 Obtainable fashions and colours range by area.

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