Android tablets and Chromebooks wrestle for market share amid tumbling shipments

Chromebook shipments, specifically, dropped dramatically, with a 51% YoY discount

Google is lastly beginning to present some love for tablets and different large-screen gadgets. After neglecting tablets for years, Android 12L invested in tablet-focused UI adjustments for possibly the primary time since Android 4.0 Ice Cream Sandwich. And with it, Google additionally signaled that tablets had been a necessary pillar of Android’s long-term technique, and dedicated to supporting them higher — we have even bought a Pixel pill to sit up for. Hopefully that sort of renewed curiosity breathes a little bit life into the shape issue: the most recent pill cargo numbers are in and so they present that Android tablets are (nonetheless) struggling.


Based on newly launched information from IDC and Technique Analytics, the pill type issue is having a tough go of issues proper now.

IDC’s information reveals the worldwide pill market grew by a measly 0.15% over the course of the previous yr. Apple, Samsung, Lenovo, and Huawei all noticed appreciable reductions of their shipments whereas Amazon has appeared to choose up a few of the distinction because it noticed a roughly 27% enhance in shipments from the identical quarter final yr. Different smaller gamers like Xiaomi, Vivo, and Oppo had been in a position to notch up good points.

The catch right here is that we’re merely speaking about tablets — no point out of the software program that is on them. Apple misplaced about 3% from this time in 2021, however contemplating that Samsung misplaced 11% because it launched the Galaxy Tab S8 collection earlier this yr, we would take into account {that a} dangerous snapshot for Google. Lenovo dropped 26% on the discharge of 1 new Android mid-ranger. Amazon and Huawei do not depend as Android™ pill makers on this case since their tablets do not supply Google Cell Providers.

In the meantime, if issues appeared tough for tablets, then it is pure turbulence for Chromebooks. IDC has additionally tracked steep Q2 declines in Chromebook shipments from the foremost venders year-on-year, together with an enormous 78.6% drop from HP. General, Chromebook shipments shrank a complete of 51.4% — that is to say 12.3 million Chromebooks had been shipped in Q2 2021 whereas Q2 2022 noticed simply 6 million.

Does this imply no one needs to purchase Android tablets or Chromebooks anymore? Are they simply much less engaging gadget classes lately? Not essentially. Protracted financial tensions and the conflict in Ukraine could also be driving private buying selections total.

In the meantime, a separate report from Technique Analytics reveals that Android’s maintain on the pill market has slipped to 49%, bringing beneath majority standing for the primary time in 10 years.

It is very important be aware that the analysts producing this report got here up with some very completely different numbers from those IDC generated. Technique Analytics’s figures mirror shipments to retailers whereas IDC tracked shipments to distributors in addition to finish customers. Technique Analytics signifies a discount in Amazon’s shipments from final spring, however the OEM could also be ready on biking in new Hearth tablets to brick-and-mortar shops.

Nonetheless, each experiences share an total development — demand for Android tablets fell along with the remainder of the market. Whereas Apple additionally noticed a discount in complete iPad shipments, it did handle to attain a rise market share, climbing 3.3% to succeed in 38%.

It is too early to say whether or not doubling down on Android tablets will repay for Google or not. As Andorid OEMs consolidate efforts to make the expertise of utilizing tablets with the OS truly good once more, and because the world financial system improves, we hope to see these numbers to enhance. Likewise, whereas the Chromebook scenario appears to be like terrible proper now — particularly contemplating that quantity of low-price inventory on the market — these numbers may additionally develop as colleges ramp up efforts to supply PCs to college students.

UPDATE: 2022/07/31 12:04 EST BY JULES WANG


We have up to date our story to incorporate extra context concerning the reported numbers in addition to the OEMs involved.

Supply hyperlink