China B2C Ecommerce Market Report 2022: Social Commerce

DUBLIN, September 21, 2022 (Globe Newswire) — “China B2C Ecommerce Market Alternatives Databook – 100+ KPIs on Ecommerce Verticals (Buying, Journey, Meals Service, Media & Leisure, Know-how), Market Share by Key Gamers, Gross sales Channel Evaluation , Cost Devices, Shopper Demographics – Q2 2022 Replace” report has been added’s Presentation.

The ecommerce market in China is predicted to develop by 11.68% on a yearly foundation to achieve USD 2,676.4 billion in 2022

The medium to long run progress story of B2C ecommerce trade in China guarantees to be engaging. B2C ecommerce is predicted to develop steadily through the forecast interval, registering a CAGR of 10.55% throughout 2022-2026. The nation’s B2C ecommerce gross merchandise worth will improve from US$2,396.5 billion in 2021 to US$3,997.5 billion by 2026.

Pushed by the event of digital applied sciences and a quickly rising shopper market, the B2C e-commerce trade is creating considerably in China. Globally, China ranks first in complete on-line retail gross sales, with the e-commerce trade accounting for greater than half of retail gross sales in 2021.

At the moment, the Web penetration fee in China is sort of excessive, which may lead to enormous potential for the Chinese language e-commerce section, given the huge shopper market. Improvements within the digital funds area, together with Alipay and WeChat Pay, have elevated shopper confidence in on-line transactions. This has led to a rise in e-commerce buying, with virtually half of all shoppers buying on-line by 2021.

The Chinese language B2C e-commerce market has a aggressive panorama with a fancy net of companions and opponents. In China, the share of unbiased web sites, together with brand-own web sites and e-commerce marketplaces, doubled in 2021. Whereas the competitors on this section is growing, many of the market share is held by gamers like Alibaba Group, Pinduoduo, Xiaohongshu. , and

The rising reputation of social commerce is among the many predicted traits to gas the enlargement of China’s e-commerce enterprise over the subsequent three to 4 years. Extra Chinese language shoppers are turning to dwell streaming occasions to make their purchases seamless and straightforward. Whereas omnichannel retail is predicted to realize extra foothold amongst manufacturers within the nation, digital grocery buying is predicted to be one other main progress driver of the e-commerce trade within the subsequent three to 4 years.

Social commerce has been the brand new progress driver for the e-commerce trade in China

Since being created for interpersonal connections, social media has expanded into the e-commerce area. China, which has round 927 million social media customers, gives an enormous viewers for manufacturers to focus on. With the power to share content material and the seamless buyer journey that social media platforms present, manufacturers can enhance visitors, develop their viewers, and improve engagement and retention

Over time, recognizing the potential of social commerce, many Chinese language social networking websites have built-in e-commerce functionalities into their platforms. These gamers embrace Taobao and Weitao, Douyin retailer, and WeChat Mini Store. Pinduoduo and Xiaohongshu are two different social commerce platforms leveraging social commerce. With growing shopper curiosity in social commerce, conversational augmented actuality, and voice know-how rising in these platforms, the sector is well-established as a vital improvement aspect of the Chinese language e-commerce trade.

Dwell streaming e-commerce anticipated to drive market progress in China

In China, shoppers watch dwell streaming e-commerce three to 5 instances weekly. With a excessive diploma of interactivity and the power to scale back the concern of lacking out, dwell stream e-commerce is gaining sturdy prominence in China.

The recognition of the dwell streaming buying occasion might be seen from the gross sales through the first Alibaba Singles Day occasion in 2021. The Chinese language lipstick king, Austin Lee, bought US$1.9 billion value of products at a Taobao livestream occasion inside 12 hours. The livestream occasion garnered over 250 million views. Within the subsequent three to 4 years, dwell streaming occasions will acquire extra reputation as extra shoppers flip to on-line buying channels.

Digital grocery section is projected to drive the e-commerce trade in China

Whereas on-line grocery ordering is nothing new for Chinese language shoppers, the pandemic and subsequent lockdowns, coupled with fears of crowded locations, have accelerated adoption in China over the previous two years.

Grocery brick-and-mortar gross sales in China are anticipated to develop modestly, following the pandemic-induced decline. Regardless of the growing variety of Chinese language shoppers returning to brick-and-mortar grocery shops, the comfort of ordering and getting groceries delivered will proceed to be a lovely issue for a lot of within the nation.

E-commerce marketplaces enter strategic partnership, permitting Chinese language customers to buy from world retailers

In China, shoppers are more and more buying genuine, prime quality merchandise from retailers world wide. Amidst this rising pattern of cross-border e-commerce, Chinese language corporations are coming into into strategic partnerships, permitting web shoppers to buy from world retailers on their platforms.

In January 2022,, one of many nation’s main e-commerce marketplaces, introduced a strategic partnership with Shopify. Below the partnership, retailers in the US will have the ability to promote their merchandise on the JD Market and acquire entry to 550 million lively clients in China.

Main e-commerce platforms which can be competing to develop market share in China

China has one of the vital aggressive B2C e-commerce markets globally, with many small and enormous conglomerates competing for market share. Although the market is dominated by a number of gamers, it’s dominated by 5 e-commerce platforms, together with Tmall, Taobao, Pinduoduo, Xiaohongshu and, gamers that account for 80% of the full e-commerce market share. Have an estimate. market within the nation.

Alibaba Group-owned Taobao is the preferred on-line buying platform, with a gross merchandise worth (GMV) of US$1 trillion. Notably, the platform helps each B2C and C2C transactions. As of 2021, the e-commerce platform had over 792 million month-to-month lively customers and was promoting over 40,000 merchandise each minute. The platform additionally integrated social commerce functionalities, together with Taobao Dwell, to boost buyer engagement and model discovery.

Tmall, one other e-commerce platform owned by Alibaba Group, is the biggest B2C e-commerce platform within the nation. Notably, Tmall accounts for 51% of the full B2C transactions in China. The platform has over 780 million month-to-month lively customers, who store from over 180,000 worldwide manufacturers like Dior, Dyson, Chanel and plenty of extra. In 2020, GMV reached 3.2 trillion yuan. Through the double 11 huge gross sales occasions, the platform, at its peak, generated 74.1 billion yuan a day.

Pinduoduo, one other e-commerce platform, is among the quickest rising market within the nation. Within the final three years, the platform has registered a progress of 807%. In 2020, the platform had over 643 million month-to-month lively customers. In comparison with different B2C e-commerce platforms in China, ladies aged 30 to 49 in Tier III cities make up about 60% of the demographic. The agency has additionally built-in social networks into its on-line buying course of to offer a extra interactive and dynamic buying expertise.

The writer expects these gamers to dominate the Chinese language B2C e-commerce section over the subsequent three to 4 years, at the same time as new gamers with new enterprise fashions proceed to enter the trade.

China B2C Ecommerce Market Measurement and Forecast by B2C Ecommerce Phase (Gross Merchandise Value Development Evaluation, 2017-2026)

  • Retail Buying (Clothes, Sneakers & Equipment, Well being, Magnificence & Private Care, Meals & Beverage, Home equipment & Electronics, Residence Enchancment, Books, Music & Movies, Toys & Hobbies, Autos)
  • Journey and Hospitality (breakdown by air journey, practice and bus, taxi service, lodge and resort)
  • On-line meals service (analyzed by aggregators, straight to the buyer)
  • Media and leisure (breakdown by streaming providers, films and occasions, theme parks and gaming)
  • Well being Care & Wellness
  • Know-how Merchandise and Providers
  • different part

Market share by main gamers

  • China Retail Buying Ecommerce Market Share by Main Gamers (Alibaba’s 1688, Amazon,, Taobao, Tmall)
  • China Journey Ecommerce Market Share by Main Gamers (Didi Chuxing, Meituan, Kunar, Tongcheng Journey, Yidao Yongche)
  • China Meals Service Ecommerce Market Share by Main Gamers (of Daojia, Ale.Could, Meituan Waimai, Sherpa)

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