Driving By Numbers: Canada’s 9 best-selling small and midsize pickups


These non-full-size pickups are remodeling Canada’s truck market, even with extraordinarily restricted stock

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No matter you heard about auto business slowdowns, unavailable automobiles, and decreased truck gross sales — neglect about it. At the least neglect about it when the dialog pertains solely to non-full-size pickups.

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Small. Midsize. Compact. It doesn’t matter what you name’em, they’re sizzling. They’re fully bucking market traits, they’re trending towards their greatest 12 months for the reason that final international recession, and their large gross sales enhancements are occurring with — you guessed it — extraordinarily restricted stock.

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Simply how sizzling are small and midsize pickup truck gross sales in Canada? The class’s quantity in 2021 rose to a 13-year excessive because the sub-category’s share of the general pickup truck sector practically doubled from 2015 ranges.

However that was final 12 months. Regardless of all the headwinds dealing with your entire business, particularly the shortcoming to supply automobiles at a traditional clip, the nine-member group of smaller vans really reported a first-quarter enhance of 33 per cent in 2022. That’s an additional 1,100 gross sales per 30 days throughout the slowest season of the 12 months for auto gross sales, a three-month interval during which full-size vans plunged 23 per cent and general auto gross sales slipped 13 per cent.

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Small and midsize vans now account for over 17 per cent of Canadian pickup truck gross sales, up from 14 per cent in 2021, 8 per cent in 2017, and a low of 5 per cent in 2014. The final time non-full-size vans owned such a major chunk of Canada’s truck market, Chris Chelios was nonetheless taking part in hockey within the NHL.

In different phrases, from the nearly nonexistent phase that earned fewer than one out of each 100 Canadian auto gross sales solely eight years in the past, the small/midsize truck phase is now primarily 4 occasions the dimensions.

It’s hardly an equally distributed surge. Which vans are dominating, which vans are fading, and which up-and-comers are arising?

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The 2022 Hyundai Santa Cruz
The 2022 Hyundai Santa Cruz Picture by Chris Balcerak

Hyundai Santa Cruz: 490

Hyundai requested a easy query: what would occur to a Honda Ridgeline if it ran by way of the Xerox at 80 per cent? The Tucson-based Santa Cruz is the reply, and just like the Ridgeline, it’s not destined for segment-leading gross sales quantity. The primary-quarter of 2022’s 490 Santa Cruz deliveries had been Hyundai Canada’s first.

Honda Ridgeline: 697, down 13 per cent

Revamped for the 2021 mannequin 12 months for the primary time for the reason that second-generation mannequin debuted in 2017, the Honda Ridgeline now not stands up as proof that pickup patrons received’t tolerate a car-like unibody platform. That’s as a result of Canada’s new No.2 small truck can be a unibody, and with affordability on its aspect, that truck is prone to outsell the Ridgeline by a three-to-one margin.

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Ford Ranger: 1,236, down 41 per cent

It’s been 11 years since a previous iteration of the Ford Ranger was Canada’s top-selling small truck. The Ranger’s return, after an eight-year hiatus, was as unlikely to trigger Ford to soar again to the highest of the phase because the Ranger’s new stablemate small truck sibling is prone to do the exact same factor. Timed with the Maverick’s arrival, Ranger gross sales tumbled 41 per cent, a lack of 862 gross sales over the primary three months of the 12 months.

GMC Canyon: 1,337, down 19 per cent

GM Canada’s full-size truck twins, the Sierra and Silverado, grew their market share to 40 per cent in 2022’s first-quarter. GM’s midsize twins? Not a lot. Mixed, the Canyon and Colorado now personal 22 per cent of the non-full-size phase; down 13 share factors from one 12 months in the past.

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2022 Nissan Frontier Crew Cab Pro-4X
2022 Nissan Frontier Crew Cab Professional-4X Picture by Jil McIntosh

Nissan Frontier: 1,469

After a short convalescence following the earlier Frontier’s exhausting 15-year run, the radically revamped Nissan Frontier is again with the total weight of Nissan Canada’s truck hopes on its shoulders. North of the forty ninth parallel, the full-size Titan is lifeless. The Frontier’s market share tally might be price a watch: it presently stands at 11 per cent within the small/midsize truck class.

Jeep Gladiator: 1,592, up 34 per cent

Like many members of Stellantis’s broad lineup — from the Dodge Charger and Chrysler Pacifica to the Ram ProMaster Metropolis and Alfa Romeo Stelvio — the Jeep Gladiator’s first-quarter quantity escalated in noteworthy style. Q1 gross sales a 12 months in the past totalled 1,189 items; the Gladiator mustered solely 723 whole gross sales within the 2020 Q1. Manufacturing ranges are seemingly wholesome, and the Gladiator seems prepped for a podium place on this phase.

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Chevrolet Colorado: 1,597, down 18 per cent

Solely seven gross sales forward of the Jeep Gladiator over the course of 2022’s first three months, the Chevrolet Colorado (and its GMC Canyon twin) don’t simply face the sort of manufacturing difficulties which are being skilled throughout the business. They’re now the phase’s antiques. Each different truck on this checklist has been both completely revamped or considerably revised for the reason that Colorado’s arrival. This truck went on sale in its present type over seven years in the past.

2022 Ford Maverick
2022 Ford Maverick Picture by Ford

Ford Maverick: 1,933

Ford Canada delivered simply over 1,500 Mavericks on the tail finish of 2021. However that was solely the start. The Maverick’s distinctive proposition — it’s accessible as a hybrid front-wheel-drive pickup with metropolis gas economic system of 5.6 L/100 km — is very engaging with gas costs bumping up in opposition to or exceeding $2/litre. The Maverick could be very a lot Ford Canada’s entry-level car. Pricing begins beneath $28,000, higher than any Ford moreover the discontinued EcoSport.

Toyota Tacoma: 3,180, up 28 %

Surging gross sales of the Tacoma within the first-quarter set the stage for one more 12 months of Tacoma domination. Toyota has claimed top-seller standing amongst small/midsize vans in every of the final 10 years. Granted, the Tacoma’s success on this class, quantified by its 24-per-cent Q1 market share, is contextualized by its place as Canada’s fifth-best-selling truck general. Sure, the non-full-size truck sector is flying excessive, however Canada’s 4 prime vans and the Tacoma’s full-size Tundra sibling mixed for five,000 gross sales per week within the first-quarter.

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