Ford pickup stays America’s top-selling truck for forty fifth yr, automaker says

Ford Motor Co. shows a brand new 2021 Ford F-150 pickup truck on the Rouge Complicated in Dearborn, Michigan, September 17, 2020.

Rebecca Cook dinner | Reuters

DETROIT — Ford Motor’s F-Collection pickup will stay America’s best-selling automobile for a fortieth straight yr in 2021 and the business’s top-selling truck for the forty fifth consecutive yr, the corporate stated Thursday.

Whereas the pickup, which incorporates the F-150 mannequin and different bigger siblings, has topped U.S. gross sales for many years, retaining the titles this yr was significantly notable given an ongoing scarcity of semiconductor chips that decreased manufacturing throughout the business.

Ford prioritized manufacturing of the F-Collection all through rolling shutdowns of vegetation this yr as a result of elements scarcity, solely having to shut amenities that produce the pickups for comparatively brief quantities of time in contrast with months at different vegetation.

The chip scarcity could trigger Common Motors’ Chevrolet Silverado to lose its long-held second-place gross sales title this yr to Stellantis’ Ram pickup. By way of the primary three quarters, Ram’s full-size pickup gross sales totaled 434,772 models in contrast with the Silverado at about 407,000.

GM spokesman Jim Cain downplayed the nameplate rankings however stated the Detroit automaker stays “very nicely positioned to ship its seventh consecutive yr of gross sales management within the full-size pickup section.”

In contrast to Ford and Stellantis, GM has two full-size pickups. It sells the higher-priced GMC Sierra alongside the Chevy Silverado. Mixed gross sales of each pickups outnumbered its crosstown rivals by the third quarter.

Each GM and Stellantis report gross sales on a quarterly foundation, whereas Ford stories its outcomes month-to-month.

Ford bought 663,508 F-Collection vans although November, a 7% lower from a yr earlier. That features 534,831 models by the primary three quarters of the yr, giving it a sizeable lead over its Detroit crosstown rivals.

Ford confirmed its F-Collection outcomes Thursday in releasing its November gross sales, which elevated 5.9% in contrast with a yr earlier to 158,793 automobiles.

Ford, primarily based on non-public business information, stated it was the one main U.S. automaker to put up a year-over-year improve in November. It additionally stated it was the top-selling automaker within the nation for a 3rd consecutive month, marking the primary time since 1974 that it has achieved that streak.

Why Ford needs its bestselling F-150 pickup

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