Ford sellers are making the most of robust demand for F-150 Lightning, marking it up by $30,000


Many Ford sellers are making the most of the robust demand for F-150 Lightning electrical pickup truck and marking it up by as a lot as $30,000.

Amongst many different issues, one nice underappreciated factor that Tesla did was put the auto supplier mannequin into perspective.

Tesla’s direct-to-consumer strategy shouldn’t be excellent, however it confirmed that there’s a significant challenge with having extensively completely different costs between completely different dealerships for a similar car.

It’s one thing that’s amplified by automakers utilizing the dealership mannequin additionally adopting a reservation course of when launching a brand new electrical car. And it’s much more amplified when the brand new electrical car in query is as fashionable because the Ford F-150 Lightning.

As we beforehand reported, Ford has about 200,000 reservations for the electrical pickup truck and its sellers are at present attempting to transform them into orders.

With Ford reportedly planning to provide solely 15,000 Lightning vehicles in 2022, 55,000 in 2023, and 80,000 in 2024, it’ll be arduous to safe a unit throughout the subsequent few years – even with a reservation.

A number of reservation holders are reporting that their native Ford dealerships are asking for vital markups on prime of the Producer Advised Retail Value (MSRP) to safe an order.

The group on the ElectricVehicles subreddit is preserving observe of dealership markups for a bunch of various electrical autos and put collectively a really useful gizmo.

Experiences from Ford F150 Lightning consumers are beginning to be added to the dataset and it reveals that a number of Ford sellers try to transform orders with a markup of as much as $10,000 per car.

We now have even heard of a supplier in Virginia attempting to ask for $30,000 to attempt to safe a F-150 Lightning from the primary batch to be allotted to their dealership:

The excellent news is that some Ford sellers have dedicated to supply the F-150 Lightning for the MSRP, which begins at $53,000 for the mid-level XLT, and a base ‘Professional’ model is predicted to start out at round $40,000.

Electrek’s Take

To be honest, this isn’t simply taking place to the Ford F-150 Lightning, and even simply electrical autos for that matter.

It’s arduous for consumers to get their palms on many fashionable pickup vehicles proper now and plenty of sellers are making them up considerably.

However that is new for a lot of electrical car consumers and is amplified by the robust demand for the Lightning.

It’s going to be necessary to buy round for a superb supplier.

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