DETROIT – Ford Motor’s new Maverick truck would be the first pickup in America with an ordinary gas-electric hybrid engine when it goes on sale this fall beginning at about $20,000.
The corporate unveiled the compact pickup Tuesday because the smallest automobile in its extremely worthwhile truck lineup, slotting under the full-size F-150 and midsize Ranger pickups. The Maverick is about 3 ft shorter in size and seven inches decrease than an F-150, Ford stated.
Compact pickups are an untapped and unproven market within the U.S. Ford’s growth into the phase comes as gross sales of vehicles have skyrocketed in recent times, with buy consideration surpassing that of vehicles final yr, in keeping with Cox Automotive.
2022 Ford Maverick hybrid (left) and a pair of.0-liter EcoBoost Lariat 1
Increasing Ford’s truck enterprise has been a purpose below CEO Jim Farley, who’s restructuring the automaker’s operations to deal with its strengths corresponding to pickups.
The identify Maverick isn’t new to Ford. It produced a two-door sedan with that identify from 1969 to 1979. The corporate additionally used the identify Maverick in Australia, China and Europe for a number of autos.
Ford expects the brand new Maverick to draw new consumers to the model in addition to the extraordinarily loyal pickup truck phase, in keeping with officers.
“Maverick challenges the established order and the stereotypes of what a pickup truck will be,” Todd Eckert, Ford truck group advertising supervisor, stated in an announcement. “We imagine it is going to be compelling to lots of people who by no means earlier than thought-about a truck.”
A number of Ford officers throughout a media briefing referred to as the Maverick a “truck for individuals who by no means knew they wished a truck.”
The automobile is an ordinary five-passenger, four-door pickup in contrast to different Ford vehicles such because the F-150 that begin with two doorways and seat solely two or three individuals.
Ford stated the Maverick will come commonplace with a hybrid gas-electric powertrain that’s anticipated to have 500 miles of vary on a single tank of fuel. The hybrid automobile is anticipated to realize an EPA-estimated 40 mpg gas economic system in metropolis driving, in keeping with Ford. The corporate declined to launch whole and freeway gas economic system estimates.
Chris Mazur, chief engineer of the pickup, stated the 40 mpg metropolis was Ford’s “rallying cry” for the automobile. He stated gas economic system is a serious consideration for smaller pickups.
“We’re bringing it to win,” he informed CNBC. “It is a white-space automobile going into a brand new phase.”
Cox Automotive says cargo area is the highest issue — by a large margin — for shoppers who would think about a compact truck over a extra conventional SUV, adopted by gas effectivity and value.
Analysts have stated the Maverick would must be priced nicely under the Ford Ranger and different midsize pickups to be aggressive within the U.S. market. A two-door model of the Ranger begins at about $25,000. A four-door mannequin begins at about $27,000, in keeping with Ford’s web site.
The Maverick will begin at $19,995, in keeping with Ford.
A mixture of automotive and truck
In contrast to Ford’s different pickups, the Maverick can be assembled by means of a course of the auto business calls “unibody” development. The method, which is how vehicles are produced, is the place the body/physique of the automobile are one. That compares to “body-on-frame” development for many pickups and a few vans and SUVs, which mixes the physique and body of the autos towards the tip of manufacturing.
Essentially the most notable unibody pickup presently available on the market is the midsize Honda Ridgeline. Such development usually permits for a smoother trip however has much less functionality than a conventional truck.
The smaller measurement of the Maverick will enable for simpler entry to the automobile’s mattress and cabin in contrast with bigger pickup vehicles, Ford stated.
The automobile’s commonplace 2.5-liter four-cylinder hybrid powertrain is rated at 191 horsepower and 155 foot-pounds torque. A 2.0-liter fuel engine rated at 250 horsepower and 277 foot-pounds of torque additionally can be obtainable.
The pickup is being produced at Ford’s Hermosillo plant in Mexico alongside its new Ford Bronco Sport SUV. The autos share the identical base, often known as a platform.
Compact autos with pickup beds have come and gone a number of occasions all through the American auto business.
Most notably, the Ford Ranchero and Chevrolet El Camino beginning within the Nineteen Fifties and Sixties, and extra not too long ago, the Subaru Baja from the 2000s. Hyundai is getting into the small U.S. pickup market with the Santa Cruz, an SUV-like automobile that is scheduled to go on sale this summer season.
2022 Hyundai Santa Cruz
Ford expects to distinguish the Maverick from earlier autos in addition to the Santa Cruz by making it a extra conventional truck. It is a plan much like its not too long ago unveiled electrical F-150 pickup.
“It is unmistakably a Ford truck,” stated Heath Hilliard, Maverick artistic exterior designer.