Hisense opens first model retailer at Laguna Mall


Hisense, the worldwide electronics and white items producer and sponsor of the FIFA World Cup Qatar 2022, in partnership with Fifty One East, Qatar’s favourite division retailer, just lately opened its first branded retailer in Lagoona Mall.
The corporate’s inaugural entry into Qatar is a strategic milestone for Hisense’s regional growth initiatives within the Center East.


(from left) Jason Ou, President of Hisense Center East and Africa; Saud Al-Darwish, Vice President of Darwish Holding; Badr Al-Darwish, Chairman and Managing Director of Fifty One East; and Chinese language Ambassador Zhou Jian.

The opening ceremony of the Hisense model retailer was held below the patronage of Chinese language Ambassador Zhou Jian, who attended the occasion together with Fifty One East President and Managing Director Badr Al-Darwish; Jason Au, President of Hisense Center East and Africa; Saud Al-Darwish, Vice President of Darwish Holding; and different particular visitors.


Hisense is the sponsor of the FIFA World Cup Qatar 2022

This model retailer displays the sturdy partnership between the 2 entities and underscores Fifty One East’s fame because the accomplice of selection for worldwide electronics manufacturers. It additionally displays Hisense’s regular progress within the area and the Qatari market because it solidifies its place as one of many main manufacturers within the client expertise sector.
The primary in Qatar, the Hisense model retailer, gives clients with a home-like expertise because it showcases its complete product line-up: Prime-of-the-Vary TVs, Fridges, Air Conditioners, Washing Machines, Dishwashers, Microwaves and The smartphone, in addition to its award-winning good client expertise ‘Laser TV’, is a 100-inch TV display screen that brings cinema to the lounge.


Badr Al-Darwish, President and Managing Director of Fifty One East, welcomes the opening of Hisense’s department on the Laguna Mall for the primary time in Qatar.

Al-Darwish mentioned, “We’re honored to host the primary and unique Hisense retailer in Qatar at Laguna Mall, house to a number of the world’s most wished manufacturers. This displays our sturdy ties and shared values ​​and Qatar. According to our growth technique of bringing within the newest worldwide labels within the U.S., we’re dedicated to providing one of the best expertise manufacturers and high-end providers that exceed our clients’ expectations and meet their life-style aspirations.”


Jason Ou, President of Hisense Center East and Africa, delivering a speech.

Ou mentioned: “We’re delighted to announce the launch of our first model retailer in Qatar, the identical 12 months because the 2022 FIFA World Cup, making it much more particular. Hisense is among the quickest rising manufacturers globally. because it focuses on delivering best-in-class expertise and merchandise which might be in keeping with native calls for.By way of our model shops, we purpose to showcase our expertise innovation and distinctive expertise as quickly as consumers step inside .


The shop gives a home-like expertise to the purchasers because it showcases its complete product line-up.

“We’re additionally delighted to accomplice with Fifty One East with their experience and recognition available in the market, as we consider this will likely be an awesome begin to the Hisense model retailer idea in Qatar. Having mentioned that, it will likely be the Center East area The opening of Hisense model shops within the U.S. is a part of our formidable growth plan.”
The Center East market is bullish on superior expertise, and for Hisense, a model recognized for its client expertise improvements, growth is only the start. The model will quickly launch its good expertise on this section which is able to make it a lot simpler for the customers to remain linked with their gadgets.
Being the 12 months of the FIFA World Cup in Qatar, Hisense has formidable plans to extend its model consciousness throughout the area. With an modern product line-up and thrilling FIFA campaigns, Hisense is highlighting that it’s the “excellent match” in your leisure in addition to your private home. It creates a life-style for its finish customers with not solely good but additionally wholesome expertise.



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