Lowe’s Launches Lowe’s One Roof Media Community, A New Type of Retail Media Gross sales and Advertising and marketing Service

“There’s been an actual shift in shopper conduct and sentiment towards dwelling, and we all know our companions are regularly searching for new methods to command consideration, drive relevance and general gross sales,” stated Marisa Thalberg, Lowe’s government vp, chief model and advertising and marketing officer. “Leveraging Lowe’s deep understanding of the house life-style buyer and real-time traits, Lowe’s One Roof Media Community will function an extension of our companions’ advertising and marketing groups, serving to them develop customized, complete approaches designed to ship on their enterprise targets.”

Lowe’s One Roof Media Community brings collectively data-driven insights, foresight into shopper behaviors and residential class traits, and customised promoting merchandise below one roof to assist model companions drive relevancy and gross sales with the house life-style buyer. Capabilities, each in operation as we speak and below improvement to launch in 2022 and past, embrace:

  • Advert placement on excessive visitors Lowes.com pages and within the Lowe’s cell app;
  • Digital and social media extensions to assist manufacturers higher attain their goal prospects;
  • Sponsored dwelling editorial content material on Lowe’s social channels and Lowes.com;
  • Customized analysis and thought management on future buying behaviors, traits and shifts; and
  • In-depth measurement and closed-loop reporting together with session for progress alternatives.

The community additionally goals to assist prospects hear from the manufacturers they care most about. In truth, greater than 100 companion manufacturers, together with Samsung, Kohler and GE Lighting, a Savant firm*, participated in Lowe’s One Roof Media Community’s early beta checks, with restricted classes and stock. These checks have already generated vital progress of each day income. One kitchen and bathtub companion achieved a 700% return on advert spend, with a number of distributors within the pilot seeing returns over 1,000%. As a part of the subsequent public beta section, Lowe’s will scale onsite stock, choose offsite activation companions and ramp gross sales demand as manufacturers plan for 2022.

Associate manufacturers will profit from integration with a prime advertising and marketing workforce and model, which was acknowledged by Fortune because the No. 1 Most Admired Specialty Retailer and one of many World’s Most Admired Firms this yr, and included in Advert Age‘s Entrepreneurs of the Yr record in 2020.

In improvement of Lowe’s One Roof Media Community, Lowe’s partnered with know-how and repair suppliers CitrusAd and Criteo.

For extra data, go to LowesOneRoofMediaNetwork.com. To inquire about promoting alternatives, e mail [email protected].

*GE is a trademark of Normal Electrical Firm. Used below trademark license by GE Lighting, a Savant Firm.

About Lowe’s
Lowe’s Firms, Inc. ( NYSE: LOW) is a FORTUNE® 50 dwelling enchancment firm serving roughly 20 million prospects every week in america and Canada. With fiscal yr 2020 gross sales of practically $90 billion, Lowe’s and its associated companies function or service greater than 2,200 dwelling enchancment and {hardware} shops and make use of over 300,000 associates. Primarily based in Mooresville, N.C., Lowe’s helps the communities it serves via applications centered on creating secure, reasonably priced housing and serving to to develop the subsequent era of expert commerce consultants. For extra data, go to Lowes.com.

Jackie Pardini Hartzell
Lowe’s Firms, Inc.
[email protected]

SOURCE Lowe’s Firms, Inc.

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