TikTok singer went to Toyota dealerships to promote track ‘Toyota Tacoma’

The rising expertise is making an attempt to get her unique observe utilized in a Tacoma industrial

Article content material

Within the age of instantaneously achievable social media movie star standing, guerrilla advertising may be all highly effective. 

Take American singer-songwriter Cara Paige, for instance. Again in July of 2021, she visited a U.S. Toyota dealership to carry out a track she’d written about an ex’s Toyota Tacoma pickup truck, wherein she even mentions London, Ontario.. 

Commercial 2

Article content material

Article content material

Right here’s younger Paige’s first efficiency within the lot of Rick Hendrick Toyota in Fayetteville.  

Commercial 3

Article content material

The track goes like this (be at liberty to sing alongside if you wish to):

“It’s not you I miss, it’s your grey Toyota Tacoma, the place the place we first kissed. 

All the great issues I keep in mind, it’s due to that Toyota Tacoma.

In all places we went, each mile of town she drove us was time effectively spent.

Now all I can say is thanks for the reminiscences, Toyota Tacoma. 

Toyota, let’s go locations.” 

And Paige didn’t cease on the one dealership. Since her first viral TikTok video, she has visited 14 different dealerships, taking part in for hosts and greeters, administration, and gross sales folks. 

And as soon as from the mattress of a Toyota Tacoma. 

She even acquired some random listener suggestions by taking part in strangers her track in Walmart. 

And by taking part in it stay in pubs. 

Beneficial from Editorial

Commercial 4

Article content material

After a few months, Paige managed to (sorta) professionally file the track and share it to Spotify, the place it has garnered over 30,000 listens. Although she in all probability made more cash off of her Tacoma merch. 

Now, virtually two years after she first carried out it on the first dealership in Fayetteville, Paige is readying the discharge of a re-done observe, “Ur Toyota Tacoma,” on a number of platforms for March 18. From the clips she’s shared, the track sounds extra professionally edited and like an precise track Toyota may use in an advert spot. Try the YouTube video beneath, the place she mentions our beloved London, Ontario (2:40). We reached out to her on TikTok to ask concerning the Canadian connection, to which she responded, “The story behind the London, Ontario half within the track is that my ex went to Western College in London. We by no means truly highway tripped there, however he talked about London and Western ALL the time so I knew I needed to put it someplace within the track.”

We apologize, however this video has didn’t load.

Commercial 5

Article content material

It doesn’t look like Toyota has picked up on this nice grass-roots motion certain to be a part of its worldwide advertising supplies, however the track sounds nice, Cara! Kudos on the manufacturing and on the tenacity it took to get right here. 


Postmedia is dedicated to sustaining a energetic however civil discussion board for dialogue and encourage all readers to share their views on our articles. Feedback could take as much as an hour for moderation earlier than showing on the positioning. We ask you to maintain your feedback related and respectful. We’ve got enabled e-mail notifications—you’ll now obtain an e-mail for those who obtain a reply to your remark, there’s an replace to a remark thread you comply with or if a person you comply with feedback. Go to our Neighborhood Tips for extra info and particulars on modify your e-mail settings.

Supply hyperlink